NASHVILLE AI CONSULTING
Case studies / HPI — Home services, Nashville TN

From ~$500K to $4.5M: rebuilding a Nashville company's technology and growth engine.

A growing home-services company was running a real business on spreadsheets and gut. We rebuilt the technology, marketing, and sales operations underneath it as one connected system — and the revenue followed.

Tennessee AI business dashboard and case study technology systems
01 — The situation

Demand was there. The systems to capture it were not.

The team was good at the work and the market was growing — but leads lived in inboxes, jobs were tracked in spreadsheets, and no one could see where revenue actually came from. Growth was capped by the systems, not the demand.

They did not need a strategy deck. They needed someone to build the technology and the go-to-market engine, and stay accountable to the result.

02 — What we built

One connected system — drawn to scale.

DATUM 1

Permit-tracking software

Custom software that monitors new Nashville development and feeds qualified projects straight to the sales team.

DATUM 2

CRM & pipeline

Every lead tracked from first touch to closed job, so nothing slipped and the team could forecast.

DATUM 3

Website + pricing calculator

A 100+ page modern website with a first-of-its-kind insulation pricing calculator that qualified buyers before a call.

DATUM 4

Custom AI assistants

Assistants grounded on local construction and market data to speed up research and customer response.

DATUM 5

Marketing analytics stack

Full GA4 and ads instrumentation, optimized relentlessly to cost-per-qualified-lead.

DATUM 6

Go-to-market strategy

Sales scripts, targeting, and coaching so the team could convert everything the system produced.

03 — What changed
Before
~$500K
After
$4.5M

Annual run rate. Framed honestly: this was the result of the whole system working together — software, marketing, and sales — not a single lever.

“They did not just hand us a plan — they built the thing and stayed in it with us until it worked.”

Client quote
04 — The takeaway

If you are capped by your systems, not your demand, this is what we can build for you.

Custom software that feeds your pipeline, a CRM and analytics stack that shows you the truth, a site that converts, and the go-to-market strategy to use all of it. Built once, run for the long haul.

Want a result like this?

Tell us where you are capped. We will show you the fastest thing to fix.

Map my fastest win